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Webfluence

ChatGPTAugust 24, 2026

ChatGPT has been showing ads in France since August 24

Ads have reached France and 30 other European markets, on the free plan and the low-cost Go plan. For now, they aren't personalized there.

31

European markets opened on August 24

What happened, in detail

Before: No ads in ChatGPT

Now: Ads in France, since August

On August 18, OpenAI announced ads in 31 European markets, including France, starting August 24. They run on the free plan and the low-cost Go plan. Plus, Pro, Business, Enterprise and Edu stay ad-free.

Ads appear at the bottom of an answer, labeled as sponsored. According to OpenAI, they don't influence the answer, and advertisers can't see conversations. In these 31 markets, they aren't personalized for now.

They're contextual ads: they depend on the current conversation and limited information, like general location. Personalization is planned later, with each person's consent. Since August 31, a business can also buy these ads directly in beta, without an agency, if its category is approved.

Where it comes from

What it changes for you

A new place for your ads. For now, they're chosen by the topic of the conversation rather than the person's profile.

What to do, and when

  1. This week

    On the free plan, ask ChatGPT a question your customers would ask, and see where the ads appear.

  2. This month

    If this interests you, look at direct buying. It's in beta and depends on your category.

  3. Before your next campaign

    Think about the topic of the conversation rather than the person's profile: for now, that's what picks the ad.

Ask ChatGPT, Claude or Perplexity what this means for your business

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