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GoogleJuly 22, 2026

AI Overviews and AI Mode arrive in France

AI Overviews and AI Mode have reached Google Search in France, on phones, on computers and in the Google app.

A page of linksOne answer, then the links

Screenshot of a real Google search: the AI Overview answers at the top of the page, above the links

What happened, in detail

Before: A page of links

Now: One answer, then the links

On July 22, Google launched its two AI search features in France, after a global rollout that began in May 2024. An AI Overview gives a quick summary in the results, with links. AI Mode gives a detailed answer and lets people keep the conversation going.

The first measurements: SE Ranking found an AI Overview on 52.6% of 100,000 searches tested in early August. Ahrefs measured a 23.1% drop in clicks per view, over nine days, on sites where more than one search in five shows an AI Overview. Across all 963 large sites tracked, half lost more than 5.7%.

Nine days is short, and Ahrefs plans to rerun the analysis over a longer period.

Where it comes from

What it changes for you

On a simple question, people can read the answer without ever visiting your site.

What to do, and when

  1. This week

    Type the five questions your customers ask most into Google. Note whether an AI Overview answers, and which sites it cites.

  2. This month

    Open the generative AI report in Search Console. Compare your clicks with the weeks before July 22, too.

  3. Before your next campaign

    Find the searches that send you fewer visits. Make sure your ads and pages answer them clearly.

Ask ChatGPT, Claude or Perplexity what this means for your business

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