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Webfluence

GoogleOctober 28, 2026

Ads in Google's AI Mode: ten countries, but not France

Google is bringing AI Mode ads to ten more countries, including Canada and India. The UK, Brazil and Mexico are due to follow by the end of the year.

France is not on the list

  • Australia
  • Canada
  • India
  • Kenya
  • Malaysia
  • New Zealand
  • Nigeria
  • Pakistan
  • Philippines
  • Singapore

By the end of the year Brazil, Mexico, United Kingdom

What happened, in detail

Before: Ads in AI Mode in the US

Now: Ten more countries, but not France

On October 28, Google opened AI Mode ads in Australia, Canada, India, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines and Singapore. Brazil, Mexico and the UK are planned by the end of the year. France isn't named, and Google's help page lists English as the only language.

These ads are labeled Sponsored. No separate campaign is needed: existing campaigns can show up there. You can't turn these ads off without also turning off your ads in the rest of search.

Where it comes from

What it changes for you

In France, there's nothing to do for now. Where it's open, your existing search campaigns can show up there with no setup.

What to do, and when

  1. This week

    In France, nothing to do. Google doesn't name France, and its help page lists English as the only language.

  2. This month

    If you also target one of the ten open countries, check your search campaigns: they can already show up there, with no setup and no separate campaign.

  3. Before your next campaign

    Keep in mind these ads can't be turned off on their own. Turning them off also turns off your ads in the rest of search.

Ask ChatGPT, Claude or Perplexity what this means for your business

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