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BingFebruary 10, 2026

Bing shows how often its AI cites your pages

Bing Webmaster Tools, Microsoft's tool for tracking your site, now shows when your pages are cited in Copilot, its AI assistant, and in Bing's AI summaries.

What Bing shows you

  • How often you are cited
  • Which pages are cited
  • How that changes over time
  • A sample of the phrases the AI used

What happened, in detail

Before: Bing didn't say if its AI cited you

Now: Bing now counts your Copilot citations

On February 10, Microsoft opened a public preview of a dashboard called AI Performance. It shows how often your site is cited as a source in answers, which pages are cited, how that changes over time, and a sample of the phrases the AI used to find your content. It covers Microsoft Copilot, Bing's AI summaries and some partners.

Microsoft notes that these numbers only show how often a page is cited. They don't measure its importance or ranking.

Where it comes from

What it changes for you

Add your site to Bing Webmaster Tools to see which pages get cited.

What to do, and when

  1. This week

    Add your site to Bing Webmaster Tools. That's the Microsoft tool that shows this dashboard.

  2. This month

    Look at which pages get cited and how that changes over time.

  3. Before your next campaign

    Read these numbers for what they are: how often a page is cited, not how important it is or how it ranks.

Ask ChatGPT, Claude or Perplexity what this means for your business

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