Nine ad platforms, which one for youNNiinnee aadd ppllaattffoorrmmss,, wwhhiicchh oonnee ffoorr yyoouu

We can run your ads on nine platforms. That doesn't mean you should use them all. One or two well run beat nine half done.

One question to start

Are your customers already looking for you? If so, start with Google, where they type your trade. If not, you have to go to them, where they spend their time.

We start where your customers are,not everywhere

When a platform isn't worth it

Clicks on LinkedIn generally cost more than elsewhere: if a sale brings in little, the math won't work. TikTok wears out videos fast: with a single video, a campaign runs out of steam. Amazon doesn't replace a catalog: the ad gets the click, the product page makes the sale.

In those cases we'll tell you, even if it means less work for us.

Three businesses, three answers

What each platform asks of you

A platform isn't only a budget. Google needs words and a page that answers them. Meta and Pinterest need good images. TikTok and Snapchat need vertical videos, and new ones often. LinkedIn needs an offer worth the price of a lead. Amazon needs a well-kept product page.

Look at what you can actually supply each month. If you have no videos and no wish to shoot any, TikTok isn't for you today, and that's fine.

In what order

We start with one platform, measure, and add the next once the first brings in more than it costs. Your budget stays focused instead of spreading across four fronts.

Depending on your business

The same platform doesn't deliver the same thing to a contractor, a shop, an online store or a company selling to other companies. Here's the first choice we make most often, and the one we advise against.

Three platforms people forget

Microsoft Ads reaches searches made on Bing, the default engine in Edge and Windows. There are far fewer searches than on Google: in France, Bing has about 5% of searches against nearly 90% for Google, according to StatCounter in October 2026. On the other hand, your Google campaigns can be imported there: once those are in place, Bing adds a few inquiries for very little work.

Pinterest comes early. People look there for ideas for a kitchen, a garden or a wedding, and save the images they like before they buy. So sales often come later: plan a budget over several weeks, and don't judge on the first month.

Snapchat mainly reaches a young audience, full screen. It makes sense for a student café or a gym wanting to get known nearby. If your customers are mostly older, your budget will work harder elsewhere.

TikTok, with no illusions

TikTok says it to advertisers itself: don't make ads, make TikToks. What works is filmed simply, on a phone, with a clear message. Dough rising or a skilled gesture can be enough. You do need something to film often, though, because a single video wears out fast. For quote requests, Google comes first.

What holds everywhere

The ad budget is paid directly to the platform, with no commission. The amount depends on your industry and who you target, and no platform has one right number. The yardstick is the same everywhere: what an inquiry or a sale costs, compared with what it brings in.

All nine platforms are covered on our advertising page. We choose together at the first conversation.