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Someone mentioned WordPress, a friend built a site on Webflow, and an agency is offering custom code. To a business owner, those words mean nothing. Here's how to decide with a single question.

The only question: who will edit the site?

Everything starts there. If you change your text every week, you need a simple editing tool. If your site changes twice a year, you can hand those changes off and enjoy a faster site.

Three owners, three answers

As you can see, the question is never "what's the best tool". It's who will touch the site, and what for.

Why we prefer code

Custom code carries only what your site needs. It loads fast, which your visitors feel and Google measures with Core Web Vitals. It also gives total design freedom, with no template in the way.

When we recommend something else

If your team wants to publish without calling us, a visual tool makes sense. We won't push you toward code to keep you around. A site you don't dare touch ages badly.

Choose the toolbased on who will edit the site

Three questions to ask before you sign

Who can edit the text, and how? What happens to my site if I change provider? Who looks after updates and security? The answers matter more than the name of the tool.

A missed update on a site full of plugins can take it down one morning. A coded site has fewer parts, so less to watch. Either way, ask who's watching.

What doesn't depend on the tool

Whatever you choose, the search groundwork is included and the site is reviewed before launch. Then we train you, so you leave knowing how to make your everyday changes.

What these words mean

WordPress is a very common tool for running a site. You add plugins for each function. It's flexible, it's easy to find someone who knows it, and it needs to be kept up to date. Webflow is a visual tool: the site is built and edited in an interface, hosted by them, without touching code. On some paid plans you can export the code, but content managed in the tool, such as articles, doesn't come with it. Custom code is a site written for you, line by line, with only what it needs.

None of the three is a ready-made site. In all three, it's the design work that decides whether the site will be good: what it says, in what order, and to whom.

What it changes day to day

These lines describe the general case. A well-kept WordPress site can be very fast, and badly written custom code can be slow. Look at the person's work as much as the tool.

The case of an online store

A store changes the question. Products, stock, payments and shipping have to be managed, and someone will do it every week. Again, start from who will handle it, the size of the catalog and what you already use. A store is priced separately, because it has its own work.

If you already have a site

Switching tools isn't always useful. If your site is easy to edit and the problem is the design or the copy, we can keep the tool and redo the rest. If the tool is what's holding you back, we switch, keeping your content and your place on Google. The details are in new site or redesign, how to choose.

A trap to know about

A free or very cheap tool isn't necessarily economical. Count the time you'll spend on it, the paid plugins, and what happens the day something breaks. Also ask who owns the site and the domain. The domain must be in your name, whatever the tool.

Not sure? We decide together at the first conversation. See how we build a website.