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What goes into the price of a website
Number of pages, starting point, add-ons: what moves a quote up or down, and what makes no difference.
ArnaudNovember 12, 20266 min
The key points
- The price of a website depends first on the number of pages: count the home page, one page per service and the contact page.
- It then depends on the starting point: building a page from scratch, rebuilding an existing one and coding a finished design don't cost the same. Add-ons, such as a store or extra languages, are priced separately.
- You see the price before anything starts, line by line, and the quote commits you to nothing.
Summarize withChatGPTClaudePerplexity
How much does a website cost? The honest answer depends on what you want to build. Here's what really counts in a quote, so you can compare two proposals without getting it wrong.
First factor: the number of pages
A page is one topic: the home page, a service, a project, contact. A contractor offering three services needs at least five pages: home, three services, contact.
That's the first number to settle. Count your services, add home and contact, and you have a solid base.
Second factor: what already exists
The work isn't the same depending on what already exists. That's why we have three rates.
Three starting points
| Your situation | What we do | What it changes |
|---|---|---|
| You have nothing | A custom build, from blank page to live site | It's the most complete job |
| You have a site | A redesign: we keep what works and rebuild the rest | We start from your content and your Google ranking |
| You have a design | Integration: we build it exactly as drawn | The design work is already done |
Our prices, as published
- €590in totalOne-page site
- €450per pageCustom build
- €400per pageRedesign
- €200per pageDesign integration
Example: 5 pages, custom build, €2,250. Prices exclude VAT.
These are the site's current prices. They give you a clear idea before you even talk to us. The domain, hosting, core search setup and visit tracking are included in a custom build.
An example, line by line
Take a plumber who fixes leaks, installs water heaters and refits bathrooms. He needs a home page, one page per service and a contact page: five pages. He has no site, so we start from a blank page. He multiplies the price of one page by five and has his budget before the first meeting.
If he already has a site that shows up on Google, a redesign costs less per page and keeps what works. If someone else has drawn a design, integration costs less again, because the design is done.
Third factor: the add-ons
Some things come on top of the pages: an online store, a blog, more than one language. They have a price because they take work. If someone offers them to you, ask what they'll do for you in the next six months. If the answer is vague, wait.
What doesn't change the price
The search groundwork is included: every site launches with what it needs for Google and for AI answers. So is the review before launch. Those aren't add-ons, they're the minimum.
A good quote readsline by line, with no surprises
Comparing two quotes
Two quotes don't always cover the same work. Before you look at the total, ask both the same questions.
Five questions to ask
| The question | Why ask it |
|---|---|
| How many pages, and which ones? | A price with no page list can't be compared to anything |
| Who writes the text? | Writing it yourself takes time and delays the launch |
| Is the core search setup included? | Without it, the site exists and nobody finds it |
| What does hosting cost afterwards? | A low price up front can be made back every year |
| Who checks the site before launch? | A broken form quietly costs you inquiries |
If an answer is missing, ask for it in writing. A serious provider won't mind.
Time counts too
Allow 2 to 3 weeks for a small business site and 4 to 8 weeks for a full site. We set the schedule at the first conversation. What delays it most often is copy and photos arriving late.
What it costs after launch
A site doesn't stop on launch day. There's still hosting and the domain to pay, sometimes maintenance, and whatever you'll want to add. Ask for these numbers before you sign, over three years rather than just the first quote: it's the only honest way to compare two proposals.
A subscription tool can look cheaper at first and cost more after a few years. A custom site costs more on day one, and it belongs to you. There's no wrong choice, just math to do.
What you can prepare to pay less
Time is what costs the most in a website, and part of that time depends on you. Ready texts, sorted photos, a list of your services and three sites you like save back-and-forth. Count your pages carefully, too: a page nobody will read costs the same as a useful one.
What saves time
| You prepare | What it avoids |
|---|---|
| The list of your services | A site structure redone halfway through |
| Your job photos, sorted | Placeholder images, then a second pass |
| Your frequently asked questions | Pages to rewrite afterward |
| One person who approves | Feedback that contradicts itself |
Be wary of very low prices
A very cheap site isn't necessarily a bad site. Just look at what it includes. Most often you get a ready-made template in your colors, with no work on your copy or on Google. Ask to see three sites in the same price range, on a phone, and look them up on Google by trade and town.
No need to wait for a meeting. On our website page, choose the number of pages and the price shows up straight away.
Arnaud
Managing director
Arnaud designs your websites, from experience to interface, and their visibility on Google and AI.
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