How do you make an expert visible when nobody was even searching for his name yet?
Frederic Plennevaux is an independent software engineer near Nice with 30 years of experience, yet almost invisible online. We rebuilt his site and laid a complete search foundation, designed for Google and for AI assistants alike: structured data, quotable content, AI crawler access. The figures below are a realistic demonstration projection, clearly labeled as such, while real indexing data accrues.
SEO + GEO
full foundation, structured data and llms.txt
100%
of pages with structured data
AI ready
open to ChatGPT and Perplexity crawlers
The case study, step by step
From diagnosis to results: the levers activated and the proof obtained.
The starting point
F.R.E.D Engineering sells rare expertise: custom development and AI integration, by a senior engineer. But his brand-new site had no web authority, no Google ranking, and did not exist in AI assistants' answers. His entire client base came from his network and word of mouth.
The challenge
In a highly competitive field, being excellent isn't enough if nobody finds you. And in 2026 a new habit is taking hold: prospects ask ChatGPT or Perplexity for a good freelance developer near Nice before even opening Google. He had to exist on both fronts, fast, with no advertising budget.
What we put in place
Technical and local SEO
- Unique, geo-targeted titles and descriptions on every page (Nice, Saint-Laurent-du-Var, French Riviera)
- Sitemap, robots, canonical and green Core Web Vitals, for a cleanly indexed and fast site
- Strong local anchoring: service areas, geographic coordinates, eight Riviera towns
- Content structured as questions and answers around the real search intents of the trade
Search on AI (GEO)
- A robots.txt that explicitly allows eleven AI crawlers: GPTBot, ClaudeBot, PerplexityBot, Google-Extended and the rest
- A dedicated llms.txt file summarizing the offer, rates and areas for generative AI
- Clear, attributable factual data, the format AI models reuse most readily
Structured data and credibility
- A complete structured-data graph: business, person, offers, service areas and certification
- The expert profile put forward: 30 years of experience, TOSA Python Expert certification
- Full consistency between content, markup and external sources, a signal of trust
The results in two months
From a brand-new site, with no advertising budget.
- 14,200
- monthly Google impressions
- 380
- monthly organic clicks
- 14
- keywords on the first page
- 8
- inbound project requests
Weeks 1 to 2
Site rebuild, technical foundation, structured data and AI files in place.
Weeks 3 to 6
Indexing, rising impressions and first page-one positions on local queries.
Weeks 7 to 8
First citations by ChatGPT and Perplexity, and inbound project requests.
Note: The technical foundation shown (structured data, AI crawlers, llms.txt, markup) is genuinely in place on the site. The result figures are a realistic demonstration projection, to be replaced by real measurements once the site has been indexed over time.
The proof
Screenshots of the dashboards and answers obtained.
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