E-commerce, Google ShoppingAnonymized client accountThe existing Shopping setup brought plenty of traffic and very few sales. We reworked targeting product by product, then moved budget towards what was genuinely selling.
x6
more conversions
-72%
cost per conversion
€0.43
cost per click
What we did, and what the ad account shows.
The starting point
An online retailer wanted to scale up on Google Shopping. The account was live, the product feed was in place, and traffic was coming in.
The challenge
Plenty of clicks, very few sales. Budget was going to products that drew a crowd without ever triggering a purchase, while genuinely profitable products stayed underexposed.
The platforms actually used on this account, and the work carried out on each.
Google Shopping
Put the budget behind products that actually sell
The figures as they appear in the ad account, over the period analyzed.
+23,59
+317,64 €
-70,74 €
+0,07 €
-8,19 pt
Budget went up on purpose, because it was finally in the right place.
×6
more conversions
-72 %
cost per conversion
1,48 %
click-through rate, deliberately lower
Click-through rate drops, and that is intended: fewer browsers, more buyers. The lost traffic was not converting.
First days
Reading sales product by product across the account history.
Second week
Campaigns restructured, product feed corrected, budget redirected.
Following weeks
Continuous reallocation towards the most profitable product groups.
Figures taken from the client's Google Ads account. Account anonymized at their request.
The angle behind each visual, and why it works in this market.
ConversionThe click turned into a sale
The heart of Google Shopping: capture clicks and convert them. A magnet pulling in cursors says in one image what the account really does, without a flat screenshot.
ConsiderationDelivery that reassures
Buying hesitation rarely concerns the product, more often what happens after payment. A light, winged parcel answers the objection before it is even raised.
AwarenessSales taking off
No sales pitch, a poster image: the basket lifting off like a rocket. Memorable in the feed, it carries the brand world and the momentum, where standing out comes first.
Illustrative visuals produced by Webfluence. As the account is anonymized, the creatives actually served are not published here: these examples show the visual direction we apply to this kind of campaign.
From strategy to execution, we turn your goals into results. The first conversation is free, with no commitment.
