GoogleOctober 30, 2026Announced, targeted for 2027
Opting out of AI training: one shared signal for 2027
Google plans to support a shared signal in robots.txt, the small file that gives instructions to bots. It would tell several companies at once whether your site can be used to train their AI.
Say no to AI in one go
What happened, in detail
Before: A separate instruction for every AI company
Now: One shared signal, targeted for 2027
Today, keeping your site out of AI training, the process that teaches an AI how to answer, takes a separate instruction for each company. On October 30, Google said it plans to support a shared signal written in robots.txt, the small file that gives instructions to bots. The signal comes from work at the IETF, the body that writes internet standards.
A site could opt out of several AI providers at once, or choose one by one. Google is targeting 2027, along with other providers. Company-specific controls keep working.
Where it comes from
- Google Search CentralOctober 30, 2026
What it changes for you
Nothing to change today. Your current settings still apply.
What to do, and when
This month
Open your robots.txt file, at your site's address followed by /robots.txt, and note what it already tells AI bots. When the shared signal arrives, you'll know where you're starting from.
Ask ChatGPT, Claude or Perplexity what this means for your business
Read next what else changed
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- Include
- The default choice
- Exclude
- Your site leaves AI answers
- Inherit
- Copies the setting of your main site
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llms.txtA summary of your site, written for AIJune 15, 2026
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- planned for October 30
- then November 20
- paused, no new date
November 5, 2026
Meta puts its AI clause for advertisers on hold
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