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Getting started with ads usually comes with the same worry: I'll pay, and I won't know what I got for it.

With us, the first month follows a clear plan. You know ahead of time your share of the work, our share and the numbers you'll see.

Your contact doesn't change: the same person on our team runs your ads from start to finish, and you can reach them.

Week 1: we meet

It all starts with a video call. No ad goes out until we understand three things: your offer, your customers and your budget.

Your offer

Your best seller, your favorite job and the one that really earns you money aren't always the same. A carpenter can be known for kitchens and make a better living on staircases, and your ads need to know that.

Your customers

Who they are, how they find you today, why they hesitate. Your answers go straight into the ads. Your customers' words often work better than ours, so bring the questions you get asked all the time.

Your budget

We start with a test budget, long enough to spot the ads that work, then the money goes to the ones that pay off. The right starting amount varies with your market and your goals, since a click doesn't cost the same from one trade to the next. We'll tell you where to start on the first call.

Where to advertise

Next, we pick the platforms, the services that display your ads. You don't need to be everywhere: we start from where your customers are, and if a platform isn't worth it for you, we'll say so.

Tracking

This is the part you don't see, and the most important one. Tracking connects spending to results: which ad brought in which call, which inquiry, which sale. Without it, you know what you're spending but never what it's earning.

At the end of week 1, no ad has gone out, but everything is ready to measure the results.

Week 2: we launch

We write the ads and prepare the visuals, then you approve them before they run.

Then your first ads go live, and there's never just one. We launch several versions because nobody can tell in advance which one will work.

A version is the same product presented differently. One message about the result, another about price or turnaround time. One photo of the workshop, another of the finished job. Your future customers choose, with their clicks and their inquiries.

The first numbers arrive after a few days. That's when you have to hold back.

A few days aren't enough to judge an ad. Platforms need time to learn who to show it to, and changing a campaign can restart that learning. An ad can start slowly, then find its audience.

Plan on 2 to 4 weeks of tuning to see whether your ads bring in more than they cost.

Every week: we adjust

Once a week, we go through the ads one by one and decide which ones keep their spot.

A change can restart the learning. So we group our edits and only touch the ads that have enough results to judge. On a small budget, results come in more slowly, and this sorting takes longer.

Every ad we cut makes room for a new idea, and week after week, we learn a little more about your customers.

Your part: sort the inquiries you get

A platform sees a form being sent. It doesn't see the job being signed. Only you know whether the person was serious, whether they were in your area and whether they ended up buying.

Just tell us which inquiries were good and which weren't. A few words a week are enough, and we can stop paying to attract the wrong customer.

End of the month: we review

At the end of the month, the person running your ads walks you through a clear report, with no jargon. Since your ads went live in week 2, it covers two to three weeks of ads. It's a first read, and it answers three questions.

How much was spent?

The exact amount, platform by platform. You can check it yourself, since your ad accounts are in your name.

With what results?

The number of inquiries or sales, and above all the cost of each one. That cost per inquiry is the most useful number in the report: it's spend divided by the number of inquiries. Compare it with the amount a customer brings you, and you'll get a first idea of whether your ads pay off.

And then?

The ads to keep, the ones to stop and the next tests for the coming month.

You know whereevery euro goes

What we need from you, week by week

Not much, but it matters.

After the first month

A month gives you a first answer. Nobody can promise you a number of customers in advance.

After 2 to 4 weeks of tuning, you can see a trend. Confirming it takes longer, and your campaigns keep learning. That's why we start with a three-month commitment.

To see who would do this work for you, and how, it's all on our advertising page.